The Media Interaction Lab
The Media Interaction Lab (MiL), originally established at the University of Applied Sciences Upper Austria, is now part of the Free University of Bozen-Bolzano and operates from NOI Techpark. Since 2004, the lab has been conducting research in Human-Computer Interaction (HCI), Physical Computing, and Ubiquitous Computing, with a specific emphasis on designing, implementing, and evaluating next-generation user interfaces. Our research methodology combines theory, design, and evaluation, addressing real-world problems posed by industry partners such as BMW, KTM, SEFAR, and Tratter, and actively involving these users in a user-centered design process.
Having extensively researched mixed reality and tabletop interaction, the lab has evolved to focus on large interactive surfaces, creative environments, next-generation interfaces, and smart textiles. In recent years, we have expanded our research to include hardware-related domains like sensing technologies and hardware design. This shift is evident in our recent projects with automotive companies, where our primary goal is to develop and investigate next-generation vehicle interfaces.
Current Projects
![](https://www.mediainteractionlab.eu/wp-content/uploads/2023/12/IMG_0469.jpeg)
SmartCover (2024 – 2026)
In SmartCover, the goal is the design and development of smart laminated dashboards, with the simultaneous reduction of plastic components and haptic plastic buttons and controls.
![](https://www.mediainteractionlab.eu/wp-content/uploads/2023/03/spacer-cross.jpg)
iPlayground (2024 – 2026)
In iPlayground, we will set up a smart textile lab with a strong focus on the design and development of smart textile interfaces based on warp knitting.
![](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/Screenshot-2023-11-29-at-18.47.34.png)
eMotion (2021 – 2024)
For an e-scooter demonstrator, developed by KTM, we design and implement a new HMI concept as well as a new dashboard. The aim of eMotion is to improve driver experience, usability, and driving range through the use of intelligent on-board information systems.
![BMW](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/01-bmw-bw-200x200-1-150x150.png)
![KTM](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/02-ktm-bw-200x200-1-150x150.png)
![Sefar](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/03-sefar-bw-200x200-1-150x150.png)
![Tratter](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/04-tratter-bw-200x200-1-150x150.png)
![Cohesion](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/05-cohesion-bw-200x200-1-150x150.png)
![Europe](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/06-europe-bw-200x200-1-150x150.png)
![Italia](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/07-italia-bw-200x200-1-150x150.png)
![Suedtirol](https://www.mediainteractionlab.eu/wp-content/uploads/2023/11/08-suedtirol-bw-200x200-1-150x150.png)